AI Authority, Built for Business

Be the answer when AI responds

KnownEntity.ai helps B2B companies and brands become findable, understandable, and trustworthy to AI-assisted buyers. We build the authority that gets you on the shortlist.

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73%
of B2B buyers now use AI tools in their purchase research
Averi / Loganix, 2026
95%
of winning vendors were on the buyer's Day One shortlist
6sense, 2025
69%
of B2B buyers chose a different vendor based on AI guidance
G2, 2026
Now
is when competitive advantage is built

Appearing for the wrong things is as damaging as not appearing at all

Most businesses assume the goal is simply to appear in AI answers. But visibility without strategy can position you badly, associate you with the wrong topics, or undermine the credibility you have spent years building.

The real work is ensuring AI agents understand what your business genuinely stands for, and cite you for the things that matter to your commercial strategy. That is what we mean by being properly known.

What "appearing badly" looks like

Being recommended for the low-margin services you are trying to move away from
AI describing you using outdated positioning or incorrect facts
Appearing in sectors or geographies where you do not compete
Being mentioned only as "also consider" after your competitors
The Challenge

B2B buyers are building shortlists with AI

And once you are off that shortlist, you are rarely invited back on. AI platforms are now the starting point for purchase research, synthesising answers from sources they have learned to trust.

If your organisation does not feature in those answers, you are not in consideration. This is not a future risk. It is happening now, across every sector.

  • AI visibility is table stakes. AI Authority is competitive advantage.
  • The goal is not to appear more. It is to be selected when it matters.
  • The businesses acting today will compound a significant advantage.

"The businesses AI cites tomorrow are the ones doing the work today. Build it properly once, and you're ready for what's coming."

Mike Rogers, Co-Founder & CTO, KnownEntity.ai
Our Methodology

The AI Authority Ladder™

Our proprietary four-stage framework. From invisible to appropriately, strategically cited for the things that matter commercially.

01

Diagnostic Audit

Systematic audits across ChatGPT, Perplexity, Claude, Gemini and Copilot. Establishing your citation baseline, share of voice, and competitive positioning.

02

Entity Build

EntityCore™: our proprietary, structured, machine-readable source of truth. The content repository AI agents consult when deciding whether to recommend you.

03

Citation Strategy

Building the external citation graph. Trade press, expert commentary, review platforms, LinkedIn authority, Wikipedia and Wikidata where evidence supports it.

04

Tracking & Measurement

Monthly prompt audits across every major AI platform. Citation frequency, sentiment and competitor share of voice tracked, reported and acted on.

Future-proofing

Built today for the agents of tomorrow

Within two to three years, AI agents will not just recommend suppliers. They will request quotes, compare options, and place orders on behalf of their users.

EntityCore™ is designed for that shift. The structured record you build today becomes the interface AI agents use tomorrow. You do not pay twice. You do not rebuild.

Book a call to discuss EntityCore™
What We Do

A complete AI Authority programme

KnownEntity.ai exists to help organisations build credibility and authority within AI knowledge systems to facilitate greater commercial success.

AI Authority Audit

Systematic prompting across all major AI platforms using the questions your buyers genuinely ask. Full report with baseline scores, competitive positioning, and prioritised roadmap.

Knowledge Graph Build

EntityCore™: a structured, AI-optimised source of truth explaining who you are, what you do, who you serve, and where your credibility is independently supported.

Earned Media Strategy

Strategic placement in the publications, platforms and directories that AI systems draw from. Every piece of third-party coverage is a potential AI citation source.

Brand Positioning for AI

Strategic messaging so AI presents you accurately and on your terms. We incorporate customer insight and competitive intelligence so AI agents understand where you are the best option.

Ongoing Measurement

Monthly AI Authority Reports tracking citation frequency, share of voice, and competitive positioning across all platforms. Clear evidence of progress, month on month.

Marketing Agency Partnership

For marketing agencies, PR firms, SEO specialists and digital consultancies wanting to add AI Authority to their client offering. White-label services and specialist expertise.

How We Work

From invisible to authoritative

Every KnownEntity.ai engagement follows the same structured sequence. Audit first. Build second. Compound from there.

1

Audit

We establish exactly where you stand today, across every major AI platform, against your competitors.

2

Define

We define your entity: what AI should know about you, what you stand for, and what topics you own.

3

Build

We build your knowledge graph and earned media programme, systematically growing your citation graph.

4

Measure

We track progress monthly and refine the strategy so every month compounds on the last.

Earned Media

Why third-party coverage matters more than ever

AI systems do not simply trust what an organisation says about itself. They look for corroboration from sources they have independently learned to consider authoritative.

This is earned media: coverage your organisation has earned through genuine expertise and credibility. In an AI-driven environment, every piece of genuine third-party coverage is a potential citation source that shapes whether AI recommends you.

KnownEntity.ai treats earned media as a strategic programme. We identify the publications and platforms that carry most weight with AI systems in your sector, then build and track a targeted outreach programme.

Trade & sector press

Coverage in publications AI has learned to trust as authoritative sources for your industry.

Expert bylines

Attributed thought leadership that builds individual and organisational authority signals.

Review platforms

Third-party validation that AI systems treat as corroborating evidence of credibility.

Industry bodies

Association memberships and accreditations that carry significant AI trust weight.

Who This Is For

Built for established B2B businesses and branded organisations

KnownEntity.ai works with organisations where AI Authority genuinely matters to commercial outcomes. This is typically a good fit if you recognise yourself here.

Established B2B organisations

Typically £20M+ turnover, with real expertise and a track record. You have something worth being known for; the question is whether AI knows it yet.

Brands with reputation at stake

Organisations where how you are described by AI genuinely matters. Professional services, regulated industries, considered purchases where trust is part of the decision.

Decision makers ready to act

MDs, marketing directors, founders, and commercial leaders who can move on a strategic priority. This works best when the decision maker is in the room.

Not sure if this applies to you? Book a call. We will tell you honestly if we think we can help.

What You Get

What actually lands in your inbox

Every engagement produces tangible, documented outputs. Here is what you walk away with at each stage.

AI Authority Audit

Complete audit report across ChatGPT, Perplexity, Claude, Gemini and Copilot
Citation baseline score and share of voice against named competitors
Entity definition document: what AI currently thinks you are
Prioritised roadmap with specific, actionable recommendations

Knowledge Graph Build

EntityCore™: your complete, AI-optimised knowledge graph at a client subdomain
20-40 topic clusters with fully written, AI-extractable content
Structured data and schema markup for machine readability
Post-build AI visibility re-test confirming discoverability

Monthly Retainer

Monthly AI Authority Report with citation tracking and share of voice
2-4 new knowledge graph articles per month
Earned media outreach targeting 2-4 placements
Strategy review call and next-month content brief

Investment Guide

AI Authority Audit

From £1,500

1-2 week delivery. The essential starting point.

Knowledge Graph Build

£6,000 to £12,000

4-6 week delivery. Scope depends on complexity.

Monthly Retainer

£1,000 to £3,000 / month

Rolling 3-month minimum. The compounding layer.

Every engagement begins with the Audit. We will always tell you honestly whether further work makes sense for your situation.

The Team

Who you will be working with

KnownEntity.ai is led by two co-founders who combine decades of commercial and brand experience with business analyst, project management and AI expertise.

Helenor Rogers, CEO and Co-Founder of KnownEntity.ai

Helenor Rogers

CEO & Co-Founder

Helenor brings 20+ years of strategic marketing experience across global FMCG brands, B2B, professional services and high-consideration sectors. Former consultancy-side strategist with deep expertise in brand positioning, market research and customer insight. Now focused on ensuring AI understands what businesses genuinely stand for.

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Mike Rogers, CTO and Co-Founder of KnownEntity.ai

Mike Rogers

CTO & Co-Founder

Mike combines technical AI expertise with a business analyst background across compliance, facilities management and professional services. Expert in how AI systems crawl, index and cite content. Leads the technical delivery of EntityCore™ and the measurement infrastructure that tracks AI Authority over time.

Connect on LinkedIn
Get Started

Get a free 5-minute AI authority check

Curious where you stand? Send us your company name and we will run you through ChatGPT, Perplexity and Claude before your first call. No obligation, no hard sell, just an honest picture of what AI currently says about you.

The full AI Authority Audit is the formal starting point, but we are always happy to have an initial conversation first. In many cases that quick check is enough to tell you whether this matters for your business.

Book a CallSchedule a conversation with Helenor hello@knownentity.aiEmail us directly WhatsApp+44 7411 934700

Request your free AI authority check

Tell us your company name and we will send you a quick snapshot of what AI currently says about you.